Privacy Policy | War Room Marketing Agency

War Room Marketing Agency ("War Room Marketing Agency," "we," "us," or "our"), owned and operated by Michael Talamante in San Diego, California, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit warroomagency.com, access our client portal at hub.warroomagency.com, or engage with our services.

Please read this policy carefully. If you do not agree with its terms, please discontinue use of our website and services.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you provide when you:

Submit a contact or inquiry form on our website
Book a discovery call or consultation
Engage us for services and sign a service agreement
Communicate with us by email, phone, or text message
Create or access your account on our client portal (hub.warroomagency.com)

This information may include your name, business name, email address, phone number, mailing address, payment information, and information about your business and marketing goals.

1.2 Information Collected Automatically

When you visit our website, we and our third-party partners may automatically collect:

IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited, time spent on pages, and referring URLs
Clickstream data and interactions with our website
Cookie and tracking technology data (see Section 6)

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

Google (e.g., Google Business Profile data, Google Ads performance data)
Meta (Facebook/Instagram ad performance data)
GoHighLevel (our CRM platform) for activity within the client portal
Referral partners who recommend our services

2. How We Use Your Information

We use the information we collect to:

Provide, manage, and improve our digital marketing services
Communicate with you about your account, projects, and results
Send appointment reminders, service updates, and transactional messages
Send marketing and promotional communications (where you have opted in)
Send SMS/text messages as described in Section 4
Process payments and manage billing
Analyze website usage and improve user experience
Comply with legal obligations
Prevent fraud and protect the security of our systems

3. Legal Bases for Processing

We process your personal information on the following legal bases:

Contract: processing necessary to deliver services you've engaged us for
Consent: for marketing emails and SMS messages, where you have expressly opted in
Legitimate interests: to improve our services, prevent fraud, and maintain website security
Legal obligation: where required by applicable law

4. SMS / Text Message Communications

4.1 Consent

By submitting your mobile phone number through any form on warroomagency.com or hub.warroomagency.com, you expressly consent to receive SMS and MMS messages from War Room Marketing Agency at that number. Consent is not a condition of purchasing any goods or services.

4.2 Types of Messages

You may receive transactional messages such as appointment reminders, follow-up messages, and service notifications, as well as marketing messages if you have separately opted in to receive them.

4.3 Message Frequency

Message frequency varies. You may receive up to 4–8 messages per month.

4.4 Message and Data Rates

Message and data rates may apply. Please check with your mobile carrier for details.

4.5 Opt-Out

You may opt out of SMS messages at any time by replying STOP to any text message from us. You will receive one final confirmation and no further messages will be sent. To opt back in, reply START.

4.6 Help

Reply HELP to any text message for assistance, or contact us at hello@warroomagency.com or (619) 942-7762.

4.7 Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages.

5. Email Marketing

We send marketing emails only to individuals who have opted in to receive them. Every marketing email includes an unsubscribe link. You may also opt out by contacting us directly at hello@warroomagency.com. We comply with the CAN-SPAM Act and will honor opt-out requests within 10 business days.

6. Cookies and Tracking Technologies

6.1 What We Use

Our website may use cookies, pixel tags, web beacons, and similar technologies to:

Remember your preferences
Analyze site traffic and usage patterns
Measure the effectiveness of our marketing campaigns
Enable certain features of our website

6.2 Types of Cookies

Essential cookies: required for the website to function properly
Analytics cookies: help us understand how visitors interact with our site (e.g., Google Analytics)
Advertising cookies: used to serve relevant ads and track campaign performance (e.g., Google Ads, Meta Pixel)

6.3 Your Choices

You can control or delete cookies through your browser settings. Note that disabling cookies may affect website functionality. You may also opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on and opt out of interest-based advertising at optout.aboutads.info.

7. Sharing Your Information

We do not sell your personal information. We may share your information with:

7.1 Service Providers and Platform Partners

GoHighLevel — our CRM, automation, and client portal platform. Client data is stored and processed within GoHighLevel's infrastructure to deliver our services. GoHighLevel's privacy policy governs their handling of data: gohighlevel.com/privacy-policy
Google — Google Ads, Google Analytics, and Google Business Profile for advertising and analytics
Meta (Facebook) — Facebook and Instagram Ads for advertising services
Stripe and payment processors — for secure payment processing
Netlify — for website hosting
Email service providers — for sending transactional and marketing emails
SMS gateway providers — for delivering text messages

These service providers access your information only as necessary to perform their functions and are contractually obligated to protect it.

7.2 Legal Requirements

We may disclose your information if required by law, court order, or government authority, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a legal claim.

7.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change via email or a prominent notice on our website.

8. Data Retention

We retain your personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. When a client relationship ends, we generally retain records for a minimum of 3 years for accounting and legal compliance purposes. SMS opt-out records are retained indefinitely to ensure compliance with TCPA.

9. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (HTTPS), access controls on client data, and use of compliant third-party processors. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

10. Your Rights — California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with the following rights regarding your personal information:

Right to Know: the right to request information about the categories and specific pieces of personal information we have collected about you, the sources, our business purposes for collecting it, and the categories of third parties we share it with
Right to Delete: the right to request deletion of your personal information, subject to certain exceptions
Right to Correct: the right to request correction of inaccurate personal information
Right to Opt-Out of Sale: we do not sell personal information; this right is not applicable
Right to Non-Discrimination: we will not discriminate against you for exercising your privacy rights

To exercise any of these rights, contact us at hello@warroomagency.com or (619) 942-7762. We will respond to verified requests within 45 days.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.

12. Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last updated" date. For material changes, we will notify active clients by email at least 14 days before the changes take effect. Your continued use of our services after the effective date constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us:

War Room Marketing Agency
Michael Talamante — Privacy Contact
San Diego, California
Email: hello@warroomagency.com
Phone: (619) 942-7762