/ service 08
Content & social that builds the brand while you build the work.
/ why it matters
Social is a brand moat. Not a vanity channel.
Consistent content does three things a one-off ad campaign can't: it builds brand recognition in your market, it creates proof for prospects who find you on Google a year later, and it gives your sales team ammo on every call.
/ what you get
Everything that moves the number. Nothing that doesn't.
- 01 Platform strategy — which channels actually matter for your trade and audience
- 02 Monthly on-site content shoot (photo + short-form video)
- 03 Edit, caption, and schedule — posts landing on a consistent cadence
- 04 Instagram Reels, TikTok, YouTube Shorts repurposing from shoot footage
- 05 LinkedIn thought-leadership cadence (if relevant to your ICP)
- 06 Community management — respond to comments and DMs so engagement compounds
- 07 Story + post templates on-brand so occasional owner-posts fit the feed
- 08 Monthly report: followers, reach, engagement, profile-to-lead attribution
/ recent wins
Here's what it looks like in the wild.
/ faq
Content & Social — questions we get a lot.
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Is this bundled with the website package?
No — this is an a la carte add-on. The website + SEO + GMB bundle is the foundation. Content and social is a separate engagement scoped per project. We'll quote it on a strategy call once we understand your platforms and cadence needs.
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What platforms do you cover?
Instagram, LinkedIn, TikTok, YouTube primarily. We'll recommend the right mix based on your trade and audience — e.g., Instagram + TikTok for visual remodelers, LinkedIn-heavy for commercial GCs, YouTube Shorts for trades with strong process content.
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Do I need to be on camera?
Nope. Most of our content is your work on-site, not you in a talking-head video. If you want to show up as the face of the brand we'll work with you on that — but it's optional.
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How often do you shoot?
Typically once a month for 2–4 hours on a live job site, which generates enough content for 3–4 weeks of posts across platforms. Higher-volume plans include more frequent shoots.