/ service 05
Google Ads that beat your CPL target — and prove it.
/ why it matters
Google Ads only loses money when you let it.
A badly run Search campaign will show your ad to every person typing 'cheap roof repair' from a 50-mile radius. Good luck paying $40 a click for tire-kickers.
/ what you get
Everything that moves the number. Nothing that doesn't.
- 01 Account audit + teardown if we're taking over existing spend
- 02 Campaign architecture — Search + LSA + targeted display remarketing
- 03 Keyword research + negative keyword library specific to your trade
- 04 Ad copy variants tested weekly — headlines, CTAs, proof points
- 05 Conversion-focused landing pages (not your homepage)
- 06 Call tracking + form tracking tied to revenue in your CRM
- 07 Google Guaranteed (LSA) verification + badge rollout
- 08 Weekly optimization + monthly report on cost-per-booked-job
/ pricing
Growth engine — calendar fills, predictably.
Paid ads is the fastest way to book jobs now. We run it in your ad accounts, your data stays yours, and you keep everything if we part ways.
Upfront build + low retainer
$500/mo
+ $3,000 upfront build. Same scope, different cash flow.
Book a call/ recent wins
Here's what it looks like in the wild.
/ faq
Google Ads — questions we get a lot.
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What's the minimum ad spend I need?
For SD trades, we recommend starting at $2,500/mo in ad spend on top of management fee. Below that, the data's too thin to optimize. Above $10k/mo, we split into segmented campaigns.
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Who owns the ad account?
You do. Every account we run is in your Google Ads login, connected to your Google Analytics, with your billing. When we part ways, you keep the account, the data, and the learning.
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Do you manage LSAs (Local Services Ads)?
Yes. LSAs are usually where the best CPL for home services sits, and they get the Google Guaranteed badge that dramatically lifts click-through. We handle the verification paperwork and the ongoing management.
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How fast will I see leads?
First leads typically inside 72 hours of launch. Meaningful volume in 2–3 weeks once we've tightened the negative keyword list and killed off non-converting ad groups.
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What if ads aren't working?
After 60 days, if we can't hit your agreed CPL target, we refund the management fee and help you transition. We take the downside risk because we're confident we'll hit it.