/ service 06
Meta ads built for the visual trades.
/ why it matters
If your work photographs well, Meta is a gift.
Home services is the most visual vertical on the internet. Before/after shots, drone footage of a roof, a walkthrough of a finished ADU — the algorithm rewards this content because people stop scrolling to watch it.
/ what you get
Everything that moves the number. Nothing that doesn't.
- 01 Creative audit + shot list for what we need you to capture
- 02 Campaign architecture — lead gen, traffic, remarketing layers
- 03 Audience targeting by service area + home value + life-stage signals
- 04 Ad creative production — static, carousel, short-form video
- 05 Lead forms w/ qualifying questions (budget, timeline, scope)
- 06 Instant reply automation so lead submits → SMS in 60 seconds
- 07 Weekly creative refresh — fatigue kills Meta campaigns
- 08 Monthly report on CPL, qualified rate, booked rate, revenue attributed
/ pricing
Paired with Google or standalone.
Meta pairs best with Google — Google captures intent, Meta creates it. We can run Meta standalone when the economics favor it, like visual trades with strong project footage.
/ recent wins
Here's what it looks like in the wild.
/ faq
Meta Ads — questions we get a lot.
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Do I need to be good at taking photos/video?
Doesn't matter. Phone footage of finished work is fine — we edit, caption, and package. If you're doing a premium remodel, we'll sometimes schedule a project-finish shoot so the footage is dialed.
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Meta vs Google — which should I start with?
If your site and intent-search channels aren't dialed yet, start Google — capture the buyers already searching. Once that's running, add Meta to pull upstream buyers who haven't searched yet. Both layered beats either alone.
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How do you prevent junk leads on Meta?
Qualifying questions on the lead form — budget range, project timeline, zip code check. Then instant-reply automation that asks one more question and books a call only if qualified. Junk leads never reach your sales team.
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Is Meta still worth it in 2026?
For home services, yes. Meta's audience data in SD is deep, CPMs are sane for home improvement, and the creative fatigue cycle is manageable with weekly refreshes. We won't run Meta for everyone — but for visual trades, it's a reliable channel.